GINO

STRATEGY & BRANDING

The brand identity for this gelataria concept achieved the equivalent of a silver medal at this year's Food and Beverage Creative Excellence Awards. The design phase of the project followed a full strategic positioning for the brand which uncovered owners Alex and Yaniv's vision to use the best available all-natural ingredients to create gelato of unrivalled quality.

Soon after launch, GINO was approached by National Geographic to permanently serve gelato in it's Regent Street shop and a pop-up gelato cart in Top Shop's flagship Knightsbridge store followed. The brand also featured in Time Out London's 'Top 5 Gelaterias'. The brand mark was inspired by the owners aspiration to elevate gelato to an art form – The letter 'i' made a perfect pedestal. The colour palette reflects Italy's iconic gelato flavours cioccolato, pistachio and fragola.

INTERIOR GRAPHICS

A series of illustrations that represented the letters of GINO were created as canvasses and a mural which had fun re-imagining the dripping ice-cream ball icon as a sub-Damian Hirst spot painting to communicate the extensive flavour range. A full set of packaging, menu boards and other consumables were also created.

BRAND ASSETS

DIGITAL DESIGN

The full set of brand assets included the design of a website.