FUTURA

BRANDING & COPYWRITING

An all-encompassing project ranging from concept development, naming and strategy through to interior design and print work. The concept took a dilapidated Italian restaurant with four oddly-shaped rooms and created a 'destination' cocktail lounge and casual dining room for hip locals in an area devoid of interesting places to socialise. the concept was inspired by the over-bearing visual and verbal language used by modernist manifestos of the early 20th century and applied the same stylings (with tongue placed firmly in cheek) to the 'Hedonists Manifesto'.

PRINT

The project was completed within a very tight budget. The menu covers were simply foiled and the other print elements were printed in one colour silver on black board. The menu cover references the art deco mirrored panels on the side of the bar counter.

INTERIOR GRAPHICS

A series of graphic images were created to feature throughout the bar which all referenced the 'Hedonists Manifesto' The manifesto itself was not to be on view opting instead to reveal small details to build a sense of mystery and discovery.

INTERIOR DESIGN

With tight budget constraints yet creative freedom came the opportunity to be involved in every detail of the project. This included drawing details of the bar and sourcing all the furniture and fittings. Many of the graphics were signwritten directly on to the wall, with one of the back rooms featuring part of the manifesto looking like it had been revealed by scratching off layers of plaster. The letters of FUTURA were also hidden throughout the bar both in the fabric of the building and features such as the 'typographic fire'.